Is a cocktail convention for getting drunk or professional development? I’ve attended many events in the beer, wine and spirits category that focus solely on serving people copious amounts of alcohol. I spoke with a few industry insiders that are offering professional bartenders, servers and restaurant owners a different cocktail convention model.

You can read the full PDF version of my piece, “Tapping the Local Network” featured in the September 2016 issue of Market Watch: mw0916_bartalk